Case Study: Daniel Stowe Botanical Garden
Content Library Photography for Weddings and Events
The Client
Daniel Stowe Botanical Garden, located near Charlotte, NC, is one of the region’s premier destinations for weddings and private events. Known for its sweeping landscapes and elegant venues, the Garden frequently hosts celebrations and community events year-round.
The Challenge
The Garden needed a professional image library that could serve two key purposes:
Promote weddings and events across marketing channels and property signage
Provide high-resolution imagery suitable for large banner ads displayed on-site
While the Garden had visuals, they faced limitations with image rights usage — meaning they couldn’t freely repurpose photos for advertising and large-scale applications. They needed a fresh shoot that gave them full control and flexibilitymoving forward.
Our Approach
Tice Studios planned and executed a content library shoot designed specifically for multipurpose use:
Scope included:
Capturing versatile venue imagery with weddings and private events in mind
Creating high-resolution compositions optimized for both web and large-format print
Shooting details and wide vistas to give the Garden a range of storytelling options
Delivering a rights-cleared image library, ensuring future marketing flexibility
The Impact
The resulting content library provided Daniel Stowe Botanical Garden with:
A fully-owned collection of images for unrestricted marketing use
High-quality visuals that elevate their wedding and event promotions
Eye-catching imagery for banner ads and signage throughout the property
This investment gave the Garden a durable asset — allowing them to confidently market their spaces without legal or licensing barriers.
