Case Study: Feetures

The Client

Feetures is a performance sock brand known for innovation, comfort, and quality - pushing the boundaries of what athletic wear can feel like. For the unveiling of a new distribution center, Feetures set out to create an internal brand video that energized their team, celebrated momentum, and reinforced their bold brand identity.

The Challenge

The video needed to function across several environments:

• As a hype piece at internal events

• As a sales tool

• As a trade show centerpiece

The visuals - dynamic motion typography and custom animation—needed to be paired with sound that matched the video’s sharp energy and clean aesthetic.

Our Role

Tice Studios was brought on to elevate the audio experience through sound mixing - ensuring clarity, balance, and punch across all playback formats.

Scope included:

• Professional sound mix for music, voiceover, and effects

• Balancing levels for both high-energy and quiet moments

• Ensuring optimal output across different environments (in-office, trade shows, headphones)

• Enhancing the movement-driven concept through precise transitions and polished sound cues

Though subtle, this level of sound craftsmanship helped tie the visuals and music together into a seamless and cohesive experience.