Feetures Brand Film Audio Mix

Feetures created a high-energy internal brand film to celebrate the opening of a new distribution center and reinforce the momentum behind the company’s continued growth.

We were brought in specifically to handle audio mixing for the piece — shaping the final sonic experience to match the precision, movement, and energy of the visual storytelling.

— THE CHALLENGE

The film was designed to work across multiple environments — including internal presentations, live events, trade shows, and sales settings.

Visually, the piece relied heavily on motion typography, animation, rhythm, and momentum. The sound mix needed to support that movement while maintaining clarity and consistency across different playback systems and viewing environments.

The challenge wasn’t simply making the piece louder or more energetic. It was creating a balanced mix that allowed music, voiceover, transitions, and effects to feel cohesive and intentional together.

— THE APPROACH

Tice Studios was brought on specifically to handle final audio mixing for the film.

Our work focused on balancing music, voiceover, and sound elements in a way that supported the pacing and energy of the piece without overwhelming the visual storytelling.

The mix was designed to translate cleanly across multiple listening environments — from event spaces and trade show floors to headphones and internal presentations — while maintaining clarity, impact, and consistency throughout.

Subtle sound transitions and carefully controlled dynamics helped reinforce the movement-driven structure of the film and create a more immersive final experience.

— THE RESULT

The completed piece felt sharp, energetic, and highly polished — supporting the visual identity and forward momentum of the Feetures brand.

While intentionally subtle, the sound mix played an important role in helping unify the pacing, animation, music, and messaging into a cohesive final film experience.

— CREDITS

Creative Director: Griffin Glaze

Copywriter: Katie Howson

Art Director & Designer: Griffin Glaze

2D Animator: Charles Bevan

Music: Dave Haire

Audio Mixer: John David Tice

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