Introductions Are in Order: The Story Behind Tice Studios
When I was a kid, I connected with movies and television more than books. They became a looking glass to view and make sense of the world around me. That’s most likely the reason I jumped into this medium as a profession. An endless journey of self-expression through picture and sound. So when I realized at a young age that I could “make TV” for a living, I never looked back.
The ways we consume content have changed over the years, but the heart of it hasn’t: storytelling. A good story connects us. It inspires, educates, or simply helps us feel understood. That connection is what drew me into this work and continues to drive everything we do at Tice Studios.
Laura running camera in Humphrey Coliseum 2005
Throughout my career, I’ve produced and directed productions all over the world - from bustling city sets to remote locations that demanded adaptability and creativity. I’ve had the privilege of working with professional athletes pushing their limits, CEOs shaping industries, and top 100 designers redefining how we experience the spaces around us.
I’ve spent long hours in edit bays, piecing together moments into meaningful narratives, and sat behind director’s monitors watching extraordinary talent and dear friends bring stories to life. I’ve listened to countless personal accounts of ambition, struggle, and hope. Each story has left its mark, shaping not only my craft but also how I approach storytelling itself: with care, curiosity, and deep intention.
For me, it’s never just about creating beautiful visuals or seamless edits. It’s about understanding the heart of a story. What moves people, what inspires action - and translating that into work that truly connects.
John on stage 2013
John’s journey has always revolved around music - not just playing it, but exploring it, dissecting it, and finding new ways to express it. From childhood experiments with sound to a lifelong pursuit of musical growth, he’s built a career that spans nearly every corner of the industry.
He’s spent years performing live on stages across the Southeast, composing original scores for commercials, films, and branded content, and teaching both aspiring and professional musicians. His work bridges creativity and practicality - whether he’s crafting a piece of music from scratch, shaping a soundscape to elevate a story, or advising brands and artists on how to create or select the perfect sound for their projects.
Along the way, John also spent years helping musicians and producers find the right tools for their craft - assisting in the sale of over a million dollars’ worth of musical equipment and providing guidance that matched gear to artistic vision. That combination of hands-on musical expertise and industry know-how gives him a unique ability to translate a brand’s story into sound that feels intentional and unforgettable.
John and Laura at the Addy Awards in 2015
Our first collaboration was in 2014, when I called John to compose an original song for a project I was producing. That piece went on to win awards and ultimately sparked both our creative partnership and marriage. By 2018, we co-founded Tice Studios, blending striking visuals with captivating sound to create stories that truly connect.
In the years that followed, we refined our process working on everything from intimate brand films to large-scale productions always focused on aligning story, sound, and strategy. We grew intentionally, prioritizing craft and meaningful partnerships, so every project we take on feels considered and collaborative.
Today, Tice Studios is a boutique creative production company specializing in purpose-driven storytelling. We partner with artisans, educators, non-profits, and small businesses who share a commitment to meaningful work and authentic connection. Our focus is on bringing clarity to a brand’s message and crafting visuals that feel timeless, intentional, and rooted in elegance - the kind of content that resonates long after the first viewing.
Every project, whether a single campaign or a full brand library, is approached with the same commitment to craft and collaboration. We believe the best work happens when there’s trust and openness, so we guide our partners through every stage - from early strategy and story development to filming, sound design, and final delivery. Our background in both global productions and intimate, artisan-level projects allows us to scale thoughtfully, giving each client a deeply personal experience while maintaining exceptional quality.
This dedication to purposeful, detail-oriented storytelling is what defines Tice Studios today - creating work that inspires, educates, and connects.
If you’re looking to launch, refresh, or realign your brand’s story, we’d love to explore how we can help you share it with impact.
Ready to tell your own story? We’d love to explore it with you.
This post was originally published in 2023 and has been refreshed to align with our current work and services.
