In today's fast-paced and short-attention spanned digital world, short-form content often takes center stage for quick engagement and catchy storytelling. However, there's a growing trend among brands to invest in long-form documentary-style content. Why? The answer lies in the depth, authenticity, and immersive storytelling that long-form content can offer. Let’s explore when and why brands should consider embracing the power of long-form content.

Our Executive Producer and Director Laura Tice looks back on her career so far and reflects on her favorite type of videos to create and why they are so powerful.

When looking at your overall marketing goals, it’s important to make sure you are creating videos that actually help support and drive those goals. This may leave you asking “When is it most impactful to create a video?” Here are four key moments to utilize video to maximize your ROI.